April 30, 2010

Microsoft Announces Messenger Connect API

I get the feeling we are about to see a flurry of news about Windows Live Wave 4.

The latest piece is the announcement of Messenger Connect at The Next Web Conference in Europe:

Messenger Connect allows web, Windows and mobile app developers to create compelling social experiences on their websites and apps by providing them with social promotion and distribution via Messenger

In fact this feature is demonstrated by Dharmesh Mehta, the Director of Windows Live, in this Windows Live Messenger Preview Video. Look at 3:19 in the video to see this part.

Ori Amiga the Principal Program Manager Partner program for Windows Live continues in the Messenger across the web posting adding that these are some of the benefits you get from this new API:

Instantly create a user profile and social graph: Messenger user profile and social graph information allows our shared customers to easily sign-in and access their friends list and profile information. This allows our partners to more rapidly personalize their experiences, provides a ready-made social graph for customers to interact with, and provides a channel to easily invite additional friends to join in.

Drive engagement directly through chat indirectly through social distribution: By enabling both real-time instant messaging conversations (chat) and feed-based sharing options for customers on their site, developers can drive additional engagement and usage of their experiences by connecting to the over 320 million Messenger customers worldwide.

Designing for easy integration in your technical environment: We are delivering an API service that will expose a RESTful interface, and we’ll wrap those in a range of libraries (including JavaScript, .NET, and others). Websites and apps will be able to choose the right integration type for their specific scenario. Some websites prefer to keep everything at the presentation tier, and use JavaScript libraries when the user is present. Others may prefer to do server-side integration, so they can call the RESTful endpoints from back-end processes. We’re aiming to provide the same set of capabilities across the API service and the libraries that we offer.

Standby because as I mentioned at the beginning of this post I think the flood gates are about to open in relationship to Windows Live Wave 4 news.

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