October 25, 2010

Facebook’s master plan to poach Orkut users in India and Brazil

Over the past six to seven months, Orkut has faced a severe downfall in many countries. People have slowly started loving Facebook and its awesome features such as apps, question & answers, unlimited HD photo sharing and many more.

Currently, Orkut mainly has its userbase left only in India and Brazil, and maybe a few pockets here and there.  So to capture that market, Facebook has launched a ‘master plan’ of sorts! It is promoting a new application for their users located in India and Brazil.

If you’re a person residing in India and Brazil, when you log in your Facebook account, you can see a small app hovering over the top of the page which highlights and allows users to connect their Facebook account with their Orkut account. As I already said, to capture the market, the whole idea is to get users to migrate from Orkut to Facebook completely.

Facebook has already overtaken Orkut in India, their only target is now on Brazil. This app would allow users to share their Facebook content over to Orkut automatically. Once you authorize the Search Orkut friends in Facebook app,  and give it access to your Google account, you will be able to import all your Orkut friends and then you can find who are all available on Facebook and give them a friend request.

Once you’ve done with it, for people who are in Orkut and not in Facebook, you can send them an invite to join Facebook.

This is the master plan that Facebook uses here!

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